Module 1: The IKEA Experience

Meatballs, mirrors and mattresses; these are just some of the items we may come across whilst on our journey around the maze, that is, IKEA. Picking up a scented candle and the occasional pack of Daim’s is an experience we’re all too familiar with, but have you ever stopped to think why? Why do we leave with a trolley full of spontaneous purchases?

It’s a pretty genius strategy devised by Scandinavian giants if you ask us. In this presentation, we explore the IKEA business model and what protection sales can learn and take from it.

Get the free IKEA eBook

In this eBook we explore the various cross-selling techniques you’ll encounter throughout every store and on your every visit. We’ll also provide you with a host of tips and techniques to help increase your GI conversion.

Click here to get your copy of the eBook here

Download your CPD certificate

Completed the video? Click here to download your CPD certificate.