As we have all adjusted to online communication and finding new ways of delivering work to our customers, the initial teething problems have all calmed down and now we can focus on communications with our clients.
Hosting online presentations allows you to conduct a virtual face to face meeting as well as the opportunity to capture your client’s attention. The use of technology can sometimes distract from the reason the presentation is taking place, therefore it is important to remain focused on ‘why’ this presentation is taking place not the form of communication.
Using 6 great tips by Graham Shaw, speaker coach, and Business Book Awards finalist, published by CMI, we’ve created a handy list to help keep your remote presentations hitting the mark:
- CONSIDER YOUR AUDIENCE
- Who will be on the call/ watching the presentation?
- Why are they listening?
- What are their expectations? How much do they know already?
- How many people will be there?
- SET OUTCOMES AND OBJECTIVES
There are three types of objectives: imparting knowledge, developing skills and changing attitudes or beliefs – usually intending to motivate people to action.
Shaw likens it to planning a journey, you have to first think about where you want to get to. Set your desired outcome and look beyond the presentation.
For example, as a result of my presentation:
- My customer will be informed – they will have a great understanding of what is available and suitable for their needs
- Customers will feel confident in my understanding of their needs and confident I can help them
- The customer will decide to use my services
- CONSIDER TIME AND TECHNOLOGY
Both of these can impact the success of your presentation
- It’s important to make sure you factor in enough time for questions when you plan your presentation.
- Familiarise yourself with your chosen platform for remote presenting
- Do your visuals work? Is it easy to view?
- Could you add a video clip or offer to send a copy of the presentation to the client for them to view later?
- STRUCTURE CONTENT
Shaw advises that you follow three steps:
- Brainstorm all potential content
- Decide on content to keep or discard
- Sequence the content in a logical ‘story’
Shaw’s top tip: start with a strong ‘Why?’
It immediately gives the audience good reasons to listen. Remote audiences especially can find plenty of distractions, so grab their attention by stressing the importance of your topic and the benefits of listening.
- DESIGN VISUALS
Choose visuals and imagery that enhance your message, not distract from it.
Keep your slide word count to a minimum – the slide should be an aid to what you are saying and not the other way around.
Rehearse when you’re creating your talk to help you develop how to deliver your messages, iron out the order you want to deliver your information, get important feedback so you include the
best items to achieve your objective, and develop your notes for your script.
Shaw advises, once your talk is ready, and you can work on rehearsing your delivery, focus on three aspects:
- Concentrate on getting a good flow content-wise, with strong links between each segment.
- For remote presenting, speak more slowly than you would in normal conversation. This gives the audience time to absorb what you are saying
- Make sure you can use the technology smoothly to avoid glitches on the day.
By practicing repeatedly, you will become familiar with the content and technology and as a result, will feel confident with your performance.
Bonus Source tip:
If you are planning on being on screen for all or part of your presentation, try having the camera at eye level. This will allow the audience to have a clearer view of you. If you haven’t got a laptop stand suitable you could try to use a couple of books.