Tips for Increasing GI Volume Without Increasing Friction

Home insurance is essential for UK homeowners, yet many policies do not provide adequate financial protection. Nationwide, 76% of homes are believed to be underinsured.

This demonstrates a clear need for advisers, as accurate GI quotes are crucial. Increasing GI volume helps close this gap and better protect your clients. To maximise impact and market reach, it is important to manage GI opportunities efficiently and effectively, reducing friction.

Common friction points include too many steps in the journey, manual data and repetition, lack of communication channels, and time sensitivity.

Friction reduces the effectiveness of GI quotes, but several strategies can help minimise it, whilst increasing GI volume.

Reducing Client Friction at Every Touchpoint

Use prefilled client data from your CRM, including address, property details, and previous insurer, to streamline the form-filling process. This approach speeds up the process and prevents repetitive questions.

Offer multi-channel communication to improve accessibility without increasing your workload. Automated emails and consistent messaging across platforms ensure all clients’ needs are met and information is portrayed clearly.

Pre-book calls or contacts and provide clear time frames for arrangements. This helps manage timelines, set expectations early, and maintain consistent communication.

Promote Relevant Products with Smart Data

Use CRM segmentation to identify clients such as recent homebuyers, newlyweds, landlords, or those requesting renovation quotes. These situations offer natural opportunities to cross-sell home insurance.

Upsell strategically by offering bundled solutions, such as buildings insurance, contents insurance, landlord cover, and PMI, as a single streamlined, flexible product. This simplifies the client experience whilst increasing GI volume without adding steps.

At Source, we provide fully advised, semi-assisted, and referred home insurance, as well as referred PMI options. Our products are designed to support your preferred approach.

When using platforms like The Source, leverage tools such as Premium Predictor to obtain instant quote prices without additional client steps. This sets client expectations early and ensures a smooth process.

Reducing Admin, Improving Efficiency, Increasing GI Volume

Standardise responses to common objections during home insurance consultations, such as:

“Why have my premiums changed?” or “Is Extended Accidental Damage coverage necessary?”

Store these pre-prepared responses in your CRM or an accessible notes application for quick reference.

Explore further strategies for addressing objections by downloading our fact sheet here.

Use tools such as Microsoft Copilot to improve communication efficiency and streamline data entry, especially in applications like Excel. This ensures clear client contact and efficient data management, not to mention, increasing GI volume as a result.

How Source Reduces Adviser/Client Friction

Streamlined home insurance journeys are central to Source’s technology, with ongoing investment in system enhancements. The Source and Source Go are platforms developed in-house with two main objectives:

Quality and efficiency.

Smart tools and system customisation allow advisers to deliver both quality and efficiency, providing clients with a seamless home insurance experience. Features designed to boost conversions, deliver instant data, and offer flexibility ensure significant benefits when working with Source.

Want to find out more about increasing GI volume?

Book a call with our Business Relationship Management agents here.

Alternatively, visit the ‘Our Offering’ section of our website.