Ageas UK boosts intermediary strategy with Source Insurance partnership

Ageas UK has joined the Source Insurance panel, expanding access to its home insurance products for advisers supporting homebuyers.

The move reflects Ageas’s continued investment in adviser distribution, alongside a strategic focus on embedded insurance propositions to develop seamless, integrated advice for customers.

This partnership brings together Ageas’s underwriting strength and expertise with Source Insurance’s established reputation for delivering adviser choice, flexibility and dependable customer service. Together, helping advisers offer high‑quality home insurance alongside their mortgages, pensions, protection and investment advice.

For Ageas, this is a complementary extension of its distribution strategy to meet the home insurance needs of customers at significant points in their financial and property journeys.

Jonathan Pinkerton, Finance and Insurer Relationship Director at Source Insurance, said:

“We’re continually investing in both our technology and our product proposition to ensure advisers have access to the best possible solutions for their clients.

Ageas brings great underwriting expertise, market presence and commitment to customer outcomes and we’re looking forward to working with them.”

Claire Green, Director of Distribution at Ageas, said:

“We’re really pleased to be partnering with Source Insurance as they continue to expand their home insurance panel. Their clear focus on adviser relationships, straightforward processes and delivering consistently strong customer outcomes strongly aligns with our own approach.

“At Ageas, we’re committed to combining underwriting expertise with dependable service to support advisers in placing business with confidence. By working alongside Source, we’re able to extend that support even further, helping advisers access flexible, high-quality solutions for a wide range of household risks. We’re looking forward to building a strong relationship together and supporting Source in delivering smooth, customer-focused insurance solutions.”