Why Being a Consumer Champion is the Best Title You Can Hold

As you know, becoming a Consumer Champion doesn’t happen overnight. It takes years of experience to build a trusted reputation in the Financial Services industry. But, for those starting out, what are some of the key points to incorporate into your selling process?

Keeping Regulations at the Core of Your Processes

Providing good outcomes for customers should be the bedrock in which your processes are laid upon, and a focal point when providing tailored customer experiences.

It’s important to keep yourself informed on updates from regulatory bodies to ensure you’re meeting the latest requirements.

Use Ancillary Services As an Annual Check-in

A satisfied customer is infinitely more likely to return for future services.

Having a well-thought out, smooth process increases the chances of having a positive client experience. As an adviser in a challenging market, increasing your back-book is a necessity to ensure a steady stream of income, but retaining your clients is undoubtedly just as important.

General insurance can work as a great annual check-in. This conversation can be used to retain and improve your current relationship, as well as checking if requirements have changed. On the other hand, it works well as a reminder of your services and commitment to your client.

If your clients have GI sourced elsewhere then, why not ask for their expected renewal date? This could be a great opportunity to diarise the date and provide quotes annually.

Capture Consumer Praise and Increase Trust for Those Considering Your Service

As an adviser, one of the highest levels of praise you can receive is a word-of-mouth recommendation.

Your clients may recommend to friends and family if they are satisfied with the service they receive. This is an incredibly powerful tool for you to capitalise on.

Review platforms like Trustpilot or Google Reviews act as a digital portfolio for customers to endorse your services, providing crucial testimonials. These boost your reputation and increase the likelihood of someone using your services.

First impressions are priceless, with review sites & social media facilitating concrete evidence of your expertise as an adviser.

Use GI to Supplement Your Service Offering

General Insurance is the perfect sidekick to every mortgage. Offering GI alongside the mortgage can sometimes feel like a difficult task for those starting out. However, alongside ticking a regulatory box, it can also be a lifesaver for your clients should they need to claim. 

It’s no secret the General Insurance industry is incredibly competitive, maybe now more than ever. So, it’s even more important that your GI provider can offer you flexible options to suit your individual clients needs.

This includes considering different methods of product purchase, such as referral models or other flexible platforms.

Referral models such as Source’s Source Go allow for more flexibility in the GI process that may suit your clients’ schedules better. Source Go allows consumers to complete their quote in their own time, giving them complete control of their experience. This method acts to directly counter self-service objections.

Alternatively, The Source offers a fully advised experience with options such as the quote share to support those clients with self-service objections.