In a time of social distancing and isolation, it has never been more important to enhance your communication links and connect with people, virtually of course.
Our news reports are full of people talking into laptops and isolated individuals being contacted via posted cards and text messages. As humans, we need a sense of community to not only survive, but to thrive. Business is just an extension of this.
Here are some suggestions from our communication and sales team here at Source, that will help you reach out and keep the connection with your clients strong:
If you have an account for your business, make sure you are posting regularly and offering your clients your help during this time. Re-circulate interesting articles, photos and infographics that you see on social media that could be useful to your clients. If you haven’t got business social media accounts, now is a great time to set them up and start building your followers!
We regularly post content on the Source social media pages that we think will be beneficial to you and your clients and we’d love for you to share it.
If you don’t already follow us, here are our pages;
Your website is your shop window, and it needs to be updated regularly. Make sure your links are up to date and add new content regularly. Highlight the reasons why your new and existing clients should use your business and make it easy to contact you for any follow up questions or meetings.
When was the last time you had contact with your clients? Use this time to check key client details and create contact lists so that you can easily send out information that would be useful to them. Log in to‘YourPlace’ located in the top right-hand corner of Source website, to view your saved customer database. Here you can view your previous quote history and check on upcoming renewals, which could be a great time to reach out to your clients.
Now is the time to reach out and re-engage as we’ve mentioned, but so will every other business! You need to cut through the noise and make your message stand out. You might just want to reach out and say “Hi” or you could remind them of an upcoming renewal date. You could get more creative and send out a presentation addressing some of your most frequently asked questions. Vidyard is a great tool that allows you to record video messages and add them to your email.
There has been a lot posted on video technology and its benefits. At Source, we use Zoomfor most video meetings – it is a great way to carry on team meetings from different locations and have face to face meetings with clients. There’s even a free version!
Sometimes emails aren’t quick enough and all you need is an instant conversation or fact check. Set up a company WhatsApp orSlack group so that you can have those quick chats and keep up with team check-ins, even when you’re in different locations. Utilised properly, these systems can save you time and prevent you from being glued to your email inbox.
If you need support on providing valuable content to your clients, check our resources here. Alternatively, contact us with any questions you have, we’re always happy to help or just to have a chat.